Greetings.
I'm Alina, and I move around a lot.
It all started at two weeks old when I took my first plane ride home to our (then) apartment in Warsaw, Poland. From there, my family hopped around Europe for the first eight years of my life, settling in Vienna, London, and Geneva on the way. Since then I've continued the trend, living and working in Los Angeles, New York City, and Berlin.
This has mostly resulted in a love of travel and Kinder Schokolade – not to mention, the tendency to get bored pretty easily. Luckily, that lends itself well to a career in social media, which is more fast-paced by the day. I pride myself on being able to adapt quickly, whether it's to another time zone or a new tech gadget.
For now, I'm seeking a role in my hometown of LA.
Though I began my career in the editorial departments of various New York magazines, I gradually transitioned to work at the intersection of brand, content, and user experience. That means helping companies tell their stories and strategizing on the best ways to distribute them on a local, national, or global scale. My clients have included early-stage startups, corporate ventures, and everything in between – typically in design, the arts, and tech.
Got a project or launch you need digital expertise on? Let's talk.
I have over seven years of experience in my field.
April 2022 - Present
Social Media Manager, Woven
November 2020 - March 2022
Marketing Manager, Flare
September 2020 - November 2020
Freelance Influencer Marketing, Small Girls PR
October 2019 - March 2020 (laid off due to COVID-19)
Digital Marketing & Communications Manager, Nooklyn
March 2017 - September 2019
Social Media Account Manager, Camron PR
June 2016 - February 2017
Freelance Social Media Manager, Club Mate and Bill Levkoff
January 2015 - June 2016
Social Media Manager, Roomi
I'm skilled in consumer-facing content distribution.
I specialize in social media strategy, community management, influencer marketing, content creation, copywriting and editing, brand partnerships, email marketing, pitching, and a bit of UX Design.
I've worked with a ton of project management tools and creative software.
I've been on social media since ~the early days~ so I like to dive into emerging channels (like TikTok) headfirst. On the way, I've worked with content scheduling tools like Later, Sprout Social, Hootsuite, Buffer, and Planoly. Working in social also means I've been on the front lines of customer service, so platforms like Gorgias, Zendesk, and Helpshift are in my back pocket too.
A personal passion for graphic design in high school led me to proficiency in programs like Adobe Photoshop and InDesign, but I'll work with Canva if I need something quick.
Last but not least, I've discovered I *need* tools like Slack, Asana, or Basecamp to keep me organized and efficient.
I'm (almost) tri-lingual.
I've been fluent in English and German my whole life. I'm still working on my Spanish, though after six years of formal study and plenty of practice IRL in Southern California, I can read and write pretty well.
Get in touch.
Shoot me an email to discuss your digital + comms needs at alinamheim@gmail.com.